How to Use Campaign Links in LinksToBook (Complete Guide)

https://linkstobook.com/yourname

https://linkstobook.com/yourname?utm_source=instagram&utm_medium=bio

https://linkstobook.com/yourname?utm_source=instagram&utm_medium=story

How to Create Campaign Links (Step-by-Step)

Step 1: Log into LinksToBook

Go to /client/dashboard and enter your PIN.

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Step 2: Open Campaign Links Tab

Look for "Campaign Links" in the left sidebar.

Note: This feature is available on Growth ($149/mo) and Premium ($299/mo) plans.

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Step 3: Click "Create New Campaign"

You'll see a form with these fields:

Campaign Name

What it is: A friendly name you'll recognize Examples:

• "Instagram Bio - January 2025"
• "Facebook Profile Link"
• "Google Business Listing"
• "Email Signature"

Tip: Include the month so you can track seasonal changes.

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Source

What it is: The platform sending traffic Options:

• Instagram
• Facebook
• Google
• Email
• Twitter
• LinkedIn
• TikTok
• Other

Most common: Instagram

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Medium

What it is: The specific place on that platform Options:

• Bio (profile link)
• Story (story link sticker)
• Post (feed post link)
• Reel (reel caption link)
• Highlight (story highlight)
• DM (sent in messages)

Most common: Bio and Story

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Campaign (Optional)

What it is: Specific promotion or time period Examples:

• "january-sale"
• "valentines-promo"
• "new-client-special"
• "holiday-offer-2025"

When to use: If you're running a specific promotion

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Step 4: Click "Generate Link"

LinksToBook creates your unique tracking URL.

Example result:

https://linkstobook.com/yourname?utm_source=instagram&utm_medium=bio&utm_campaign=january-sale

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Step 5: Copy and Use

Click "Copy Link" and paste it wherever you're promoting.

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Where to Use Campaign Links

1. Instagram Bio

Campaign Link:

Source: Instagram
Medium: Bio
Campaign: main (or leave blank)

Update: Replace your current bio link with this one.

Track: All bio link clicks

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2. Instagram Stories

Campaign Link:

Source: Instagram
Medium: Story
Campaign: (optional - "summer-promo")

How to use:

1. Create your Story
2. Add Link sticker
3. Paste campaign link
4. Customize sticker text ("Book Now" or "Tap to Book")

Track: Which Stories drive bookings

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3. Instagram Posts

Campaign Link:

Source: Instagram
Medium: Post
Campaign: (optional)

How to use: Put in your caption: "Book via link in bio 👆" Then use this specific link for tracking

Note: Can't add clickable links in feed posts, but you can track bio clicks during that post's lifetime.

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4. Instagram Reels

Campaign Link:

Source: Instagram
Medium: Reel
Campaign: (optional)

How to use: Similar to posts - direct people to bio with this tracking link active

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5. Facebook Profile

Campaign Link:

Source: Facebook
Medium: Profile
Campaign: (optional)

How to use: Add to your Facebook profile "Website" field

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6. Google Business Profile

Campaign Link:

Source: Google
Medium: Business-Profile
Campaign: (optional)

How to use:

1. Go to Google Business Profile
2. Add website link
3. Use this campaign link

Track: How many bookings come from Google searches

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7. Email Signature

Campaign Link:

Source: Email
Medium: Signature
Campaign: (optional)

How to use: Add to your email signature: "Book with me: [Your Campaign Link]"

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8. TikTok Bio

Campaign Link:

Source: TikTok
Medium: Bio
Campaign: (optional)

Track: If TikTok is worth your time

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How to View Campaign Performance

Method 1: Campaign Links Dashboard

Go to Campaign Links tab in LinksToBook.

You'll see:

Campaign Name	Clicks	Bookings	Conversion Rate	Status
Instagram Bio	847	124	14.6%	Active
Instagram Stories	423	87	20.6%	Active
Facebook Profile	89	8	9.0%	Active

Key insights:

• Stories convert better than bio (20.6% vs 14.6%)
• Focus more on Stories
• Facebook isn't worth the effort

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Method 2: Analytics Dashboard

Go to Dashboard → Scroll to "Campaign Breakdown"

You'll see a chart showing:

• Which campaigns drive the most clicks
• Which convert best
• Trends over time

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Advanced: Multiple Links for Same Platform

You can create multiple campaign links for the same platform to test different strategies.

Example: Testing Instagram Stories

Test A (Before/After Content):

Source: Instagram
Medium: Story
Campaign: test-before-after

Test B (Client Testimonials):

Source: Instagram
Medium: Story
Campaign: test-testimonial

Test C (Promotion Posts):

Source: Instagram
Medium: Story
Campaign: test-promo

After 30 days: See which type of Story drives the most bookings.

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Campaign Link Limits (By Plan)

Growth Plan ($149/mo)

• Active campaigns: 5 maximum
• Archived campaigns: Unlimited (still work, just not counted)

Strategy: Keep your 5 most important platforms active, archive the rest.

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Premium Plan ($299/mo)

• Active campaigns: Unlimited
• Archived campaigns: Unlimited

Strategy: Create a campaign for every marketing channel.

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Managing Your Campaigns

Archive a Campaign

When to archive:

• Campaign ended (e.g., "january-sale")
• Platform not worth tracking anymore
• Need to make room for new campaigns (Growth plan)

How:

1. Go to Campaign Links
2. Click "⋯" on campaign
3. Select "Archive"

Result: Link still works, but doesn't count toward your active limit.

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Edit a Campaign

What you can edit:

• Campaign name (for your reference)
• Status (active vs archived)

What you can't edit:

• Source, Medium, Campaign parameters (would break tracking)

Workaround: Create a new campaign with corrected parameters.

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Delete a Campaign

Warning: This breaks the link. Don't delete unless you're sure.

When to delete:

• Made a mistake and nobody has used it yet
• Want to completely remove tracking

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Common Mistakes (Avoid These)

❌ Mistake 1: Using Same Link Everywhere

Bad:

• Instagram Bio: Main link
• Instagram Stories: Main link
• Facebook: Main link

Result: No idea what works.

Fix: Create separate campaign links for each platform.

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❌ Mistake 2: Too Many Active Campaigns (Growth Plan)

Bad: Creating 10+ campaigns when you can only have 5 active.

Fix: Keep top 5 platforms active, archive the rest.

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❌ Mistake 3: Forgetting to Update Links

Bad: Created campaign link but still using old main link everywhere.

Fix: Update all your platforms with new campaign links.

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❌ Mistake 4: Deleting Active Campaigns

Bad: Deleting a campaign that's still in your Instagram bio.

Fix: Archive instead of delete. Archived links still work.

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Real Results: Case Study

Client: Brow artist in Austin, TX

Before Campaign Links:

• Knew total bookings: 45/month
• Didn't know where they came from
• Wasted time on platforms that didn't convert

After Campaign Links (30 days):

Discovered:

• Instagram Stories: 78% of bookings
• Instagram Bio: 15% of bookings
• Facebook: 7% of bookings

Action taken:

• Stopped posting on Facebook (not worth it)
• Posted 3x more Stories
• Optimized bio link

Result:

• Bookings increased: 45 → 89/month (+98%)
• Time saved: 5 hours/week (no more Facebook)
• Revenue: +$3,080/month

Owner's quote:

"Campaign links showed me I was wasting time on Facebook. Now I focus on Stories only. Double the bookings, half the work."

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Your Action Plan

Week 1: Create Your Core Campaigns

1. Instagram Bio
2. Instagram Stories
3. Google Business (if applicable)

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Week 2: Update All Links

1. Update Instagram bio
2. Post Stories with new link
3. Update Google Business

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Week 3: Monitor Performance

• Check dashboard daily
• Note which campaigns get clicks
• Note which convert to bookings

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Week 4: Optimize

• Focus on high-converting platforms
• Stop wasting time on low performers
• Test new campaign types

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Pro Tips

Tip 1: Use Descriptive Campaign Names

Good: "Instagram Bio - Jan 2025" Bad: "link1"

Why: You'll thank yourself in 3 months.

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Tip 2: Create Seasonal Campaigns

Examples:

• "valentines-day-2025"
• "summer-promo-2025"
• "holiday-special-2025"

Why: Track which seasons convert best.

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Tip 3: Review Monthly

Set calendar reminder: "Review campaign performance"

Check:

• Which campaigns grew vs shrank?
• Are you still using all active campaigns?
• Should you archive old campaigns?

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Tip 4: Share Insights with Clients (If You're an Agency)

Monthly report:

• "Instagram Stories drove 67% of your bookings this month"
• "Let's post more Stories"

Result: Data-driven strategy.

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Frequently Asked Questions

Q: Can I change a campaign link after I've created it?

A: No, but you can archive it and create a new one with corrected parameters.

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Q: What happens if I delete a campaign?

A: The link stops working. Use "Archive" instead.

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Q: Do archived campaigns still work?

A: Yes! Archived links still track clicks and bookings.

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Q: Can I have multiple campaigns for Instagram?

A: Yes! Create separate campaigns for Bio, Stories, Posts, Reels, etc.

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Q: How long does it take to see data?

A: Instant. As soon as someone clicks, you'll see it in your dashboard.

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Q: Can I track offline marketing (like business cards)?

A: Yes! Create a campaign like:

• Source: Offline
• Medium: Business-Card
• Campaign: (optional)

Then put that link on your business cards.

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Conclusion

Campaign Links are the most underused feature in LinksToBook.

Why:

• Most people create one link and forget about it
• They miss out on knowing what actually works
• They waste time on platforms that don't convert

You're now ahead:

• You know how to create campaigns
• You know where to use them
• You know how to track performance

Go create your first 3 campaign links now.

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Need Help?

Questions about Campaign Links?

• Contact our team
• Email support@linkstobook.com
• Check our FAQ at /faq

Want to see it in action? → Get Started

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Pro tip: Bookmark this guide and refer back when creating new campaigns!